In this new Millenium we have a new Generation of outdoorsman that are technologically savvy and thrive in a fast-paced world. They want to work hard and play hard. They seek the best products for the best outdoor experience. Those are the facts. More outdoor sports become available every year, and it is more important than ever to maintain market share in an increasingly competitive environment.

By helping to provide products that represent the value and quality that the experienced outdoorsman has come to depend on, we believe that everyone’s goals can be reached and market share increased. Getting the product to the Field. Having the right coverage model to get the product to the Field. Ensuring our Partners products have saturated the territory we represent. Positioning the product branding. These aspects are critical in determining our coverage territory for our sales team. We ensure that the right resources are in place to saturate your products in our market.

Having the right team in place is critical. In our business it’s important to make sure the product gets to the customer, so they don’t have to go to the product. They need to see it, hold it, and use it. RJ Birchler & Associates insists on having the right professionals in the field to ensure that the customers get that chance. Our sales team gets in touch with our customers and works with them on the issues in their world. Our sales team knows what’s happening in the lake, field or stream. Our Pro Field Staff uses and teaches the tools to make others successful. We know our environment and our industry.